"Behind fear is everything you ever wanted and more."
Jonathan L. McDermott is the NY Metropolitan Sales Representative for Bien-Air USA, bringing 65+ years of Swiss-engineered dental innovation to the practices that demand the very best. Covering New York and New Jersey, he partners with general dentists, endodontists, oral surgeons, periodontists, and prosthodontists across the NY Metro region.
Jonathan represents Bien-Air USA — the U.S. arm of one of Switzerland's most respected dental manufacturers. Bien-Air has been engineering handpieces, motors, and clinical systems since 1959, building from La Chaux-de-Fonds, Switzerland — the same canton famous for fine watchmaking. The engineering DNA is exactly what you'd expect: quiet, balanced, durable, and obsessed with tolerances measured in microns.
From the iconic BORA 2 air handpiece to the CA NOVA 1:5 L high-speed contra-angle, the MX-i PLUS LED surgical micromotor, and the ProImplant iPad-controlled implant system — Jonathan helps practices select, install, train on, and maintain the right Bien-Air solution for their specific workflow.
Whether it's a single-handpiece order for a solo practitioner or a multi-location DSO fleet evaluation, the standard is the same: understand the workflow, sweat the details, deliver something the customer is proud of. That standard is why Jonathan's clients call him directly instead of going through HQ — and why they introduce him to their colleagues without prompting.
If you're going to see one piece of Bien-Air engineering, make it this one. The product below represents the workflow advantages, balance, and precision that have made Bien-Air the trusted name in modern dental practices.
Bien-Air's flagship products aren't built around marketing — they're built around chairside outcomes. Perfect balance means less hand fatigue at the end of a long clinical day. Consistent torque at all speeds means smoother preps with fewer burs. Quiet operation means a calmer patient and a calmer team. Every detail compounds.
If this is the first time you're seeing a Bien-Air in motion, the demo only reinforces what dentists already say about the brand: once you go Swiss, you don't go back.
The best way to evaluate any Bien-Air product is hands-on, in your own chair, with your own team. Jonathan brings the equipment to you — no obligation, no pressure, just a chance to feel the difference.
From a solo practitioner's first electric upgrade to a multi-location surgical center's full operatory build, Bien-Air covers the complete clinical workflow with Swiss-precision instruments engineered to last.
Including the CA NOVA 1:5 L Micro-Series — Bien-Air's iconic high-speed contra-angle. Full power at all speeds, perfect balance, minimal vibration.
Flagship LineThe BORA 2 — iconic reliability in a high-speed air-driven handpiece. Trusted by general dentists who want a workhorse they can count on.
Iconic ReliabilityAll-in-one chairside platforms for Restorative, Endodontics, Piezo Scaling, Surgery, and Implantology — all integrated, no external boxes.
All-In-OneThe MX-i PLUS LED micromotor — smooth, vibration-free operation with high torque up to 80 Ncm. Surgical-grade precision.
Up to 80 NcmCompact surgical systems featuring the world's smallest-head 20:1 implant attachment plus the iPad-controlled ProImplant.
Surgical PrecisionLubricants, cleaners, sterilization tools, replacement parts — everything to keep Bien-Air instruments at Swiss-precision standards.
Lifecycle CareAll-in-one solution: Restorative, Endo, Piezo Scaling, Surgery, Implantology — all chairside, no external equipment.
Better preps: Modern restorative materials demand smooth margins. Electric handpieces deliver precise speed control for cutting, polishing, and refining with the same instrument.
Perfect balance: Bien-Air electric handpieces are perfectly balanced — less strain on hands, fingers, and wrists across a long clinical day.
From a solo general practitioner to a multi-specialty surgical center, Bien-Air has the platform — and Jonathan has the expertise to spec the right system for your specific workflow.
Sales has a reputation problem — too many reps chase numbers, push products, and disappear after the deal. Jonathan plays a longer game. Here are the principles that guide every demo, install, and follow-up.
Most reps optimize for quarterly numbers. Jonathan optimizes for decades. A doctor who trusts him in 2026 sends three referrals in 2028, expands to a second location in 2030, and recommends Bien-Air to a colleague forming a DSO in 2032. Every conversation is an investment in the same network.
That's why his clients don't just buy from him — they introduce him to their colleagues, vouch for him at study clubs, and ask for him by name when expanding their practices.
Whether you're a solo practitioner exploring an upgrade or a DSO repping a fleet evaluation, here's what working with Jonathan actually looks like.
A sales rep's real résumé is the practices they've helped build. Here's the kind of work Jonathan has been part of for dental practices across NY and NJ.
Look closely at Jonathan's wins and you'll see the same thread: understand the workflow, demo the right thing, install carefully, train thoroughly, follow up forever. He's not the rep you call when you need a quick quote. He's the rep you call when you're ready to upgrade something important.
Whether you're researching a future purchase, ready to act on current promotions, or just want to dive deeper into the Bien-Air lineup — everything you need is one click away.
If you need pricing on a specific product, a comparison between two options, or a custom configuration for your practice — just reach out. Email is fastest. Jonathan responds personally, usually within a business day, often the same day.
Whether you're a dental practice exploring Bien-Air, an existing customer with a question, or curious about a current promotion — Jonathan is reachable. Pick what works.
One tap saves Jonathan's contact info to your phone — Bien-Air email, LinkedIn, and HQ address. The next time you need a Bien-Air rep, you don't have to search.
Jonathan personally covers New York and New Jersey for Bien-Air USA. NY Metro dental practices, surgical centers, specialty groups, and DSOs in the region — all within reach.
If you got this portal because someone shared it with you, that someone thinks you should know Jonathan. Don't let that introduction sit cold. Send a quick email, request a demo, or save his contact for later. The conversation only needs to start once — after that, the relationship takes care of itself.